Loyal & Co is a Sydney business built on a simple idea: dogs give us their loyalty, so they deserve gear that earns it. Dog owners deserve gear they can trust, recommended by someone who has actually used it.
We curate a focused range of premium equipment for walking, training, travel, rest, play and weather, and pair it with next day delivery Australia wide. Loyal & Co is operated by Security Pursuit Pty Ltd, Sydney, NSW.
"Founder tested" is a promise, not a slogan. Every product goes through the same four steps before it reaches the site.
We shortlist premium gear known for quality materials, thoughtful design and good after sales support.
Graeme uses each product with his two dogs, Jasper and Maverick, checking comfort, fit and durability over real walks, training sessions and travel.
We compare it with alternatives on fit, build quality and value, so you get the best option, not just the newest.
If it does not pass, it does not go on the site. Every listing will carry Graeme's verdict.
Real gear, real walks, real dogs. Photos of Jasper and Maverick putting every product through its paces are on the way.
Coming soon: Jasper and Maverick road testing the range (photo spot)
Coming soon: Jasper and Maverick road testing the range (photo spot)
Coming soon: Jasper and Maverick road testing the range (photo spot)
Coming soon: Jasper and Maverick road testing the range (photo spot)
"Founder tested. If Jasper and Maverick haven't loved it, it isn't on the site."Graeme Marlow, founder
Every piece at Loyal & Co is used and loved by Graeme and his two dogs, Jasper and Maverick, before it is listed. Look for Graeme's verdict on every product.
Loyal & Co is built around fast delivery. We are looking for premium brands and Australian distributors to grow with us. We focus our budget on marketing, social media and content that showcases your products. You do what you do best, and handle stock and fulfilment.
Our investment goes into social media, paid marketing, creator content and email, all aimed at premium dog owners.
We are seeking partners who can dropship direct to customers, ideally unbranded or with a Loyal & Co packing slip.
Nothing is listed until our founder has used it with Jasper and Maverick. Being stocked at Loyal & Co signals real world quality to customers.
Your products are presented with care, following your brand guidelines and pricing policies, on our own store.
Fast delivery is our main point of difference. We offer next day delivery Australia wide, so partners with fast dispatch are key.
Be first through the door when Loyal & Co opens, with early access to our founder tested kits.
We'll write the moment Loyal & Co opens its doors.